Consider the fact that Graphics are a lot like Music
And there are two types of practitioners:
Some acts have a support crew (and payroll) of dozens, pumping out slick and streamlined electronically-produced fluff, that fits into a insipid and over-saturated genre; employing visual effects to distract you from the actual message; catering for the masses; barely discernible from the next act; driven by sales and adulation, with no intellectual depth beyond the superficial; with barely any evidence of the actual craft of music on-show, in reality, doing not much for a lot of money.
THEN you have the very, very devoted driven few: found hard-at-it at 1am plying their craft with meaning and purpose to a smaller (but equally ardent) audience; raising a sweat on their brow and earning calluses from their strings - working around and within with the original roots and foundations of their art-form, and paying homage to their heroes; creating work that contains a natural, rounded human tone - and in the future, no-matter-what, they can artistically hold-their-heads-high.
Since 1999, Rockerfella Industries have been the design equivalent of the latter: What you get is poetry - but what you don't see is decades of dedication to an art-form - at 1am.
For a full low-down of who Rockerfella Industries / Simon Blazey [and was] download a full Resumé here. I AM open to job-offers and secondments.
Previous secondments include: The Sydney Graphics College; Big Picture (Columbia Tristar/Universal Pictures); Perisher Ski Resort; Documenta; Harcus Design; Sydney College of the Arts; The Computer Graphics College; Whybin Lawrence TBWA; and Stöckl Signs.