If you think the field of visual communication is just about drawing pretty pictures, you are very much mistaken. The bond between a human and a brand is both immeasurable and invaluable, and this brand-loyalty is a lifeblood to your product or service.

Utilising the art of visual communication enables your product or service to be noticed, embraced, and ultimately promoted by the market you desire to appeal to - and equally as important: completely elude the market you do not. (Old saying: Most brands don't aim too high and miss, they aim too low and hit).

Branding can also be the art of making small brands seem large and established - and conversely: make massive brands seem small, boutique and hand-crafted (Jack Daniels/Helgas Bread anybody?), but it is also the science of getting cut-through solely on visual and verbal merit.

People do respond to excellent branding, people are drawn to well-considered brands, and people do engage with brands and brand messaging that engage with them [and equally: dismiss the brands that don't] and they do all the above subconsciously. Because the brands you associate with, define and frame you as a citizen of today's world.

If we told you five brands an person unknown to you embraces - be they clothing, cars, shops, beers or any lifestyle product you care to name - you could get a mental picture of that person, and be 99% accurate in your summation.

We know this because we have studied [and in our case lectured] this in-depth, and are well-versed in the subliminal art/science of semiology to ensure we strike the right nerve, and get the synapses firing.

If YOUR product is in need of a brand - or of a brand re-think/rejuvenation, click here to read how we go about our business, and see some of our work.

BUT we can't lie. SOMETIMES design is about pretty pictures. Sometimes.