Every engagement you have with a brand is by definition a 'Brand Experience' - But this is never truer than when you enter a Cafe, Restaurant or Retail Shop, as the designer is also responsible for its framework, and has to work in tandem - perfectly - with your product
This is not just the art of 'Interior' design.
Wisdom states that the Signage; Artwork, Menu-systems; Table numbers; Choice of crockery; Fittings; Lighting; Murals; Promotional Material; Uniforms; Choice of music; Choice of décor - and even smells, all need to work-in-harness to create a memorable and impressionabe brand experience.
Rockerfella has been lucky to work with clients, builders and remarkable architects to work on a handful of interior brand experiences.
22 Grams Randwick Sydney
This was a classic example of the above: where the branding; interiors; packaging; decor; table numbers; music; lighting and aromas all came together into an amazing brand experience.
The place goes nuts. The coffee helps.
This is our BABY!
Martini is the brain-child of Rockerfella Industries and we LOVE hosting retro-minded folks in our 1960s heritage Ski Accommodation, here in Jindabyne NSW.
Martini is adorned with mid-century decor, utensils and fittings and is always evolving.
Check out the latest goings-on on Instagram: Here, or to book on Airbnb: Here.
OK. Technically Rockerfella didn't design the fit-out for Yama Bar (Perisher). Well we DID! - BUT I was on the pay-roll of Perisher/Vail Resorts at the time, so I cannot claim to have any creative ownership.
This is why it is hidden down here at the bottom of the page!
But it was my vision, my roll-out and my fit-out, on a shoe-string budget. And I am EXTREMELY proud of this concept. Rightly-so, Perisher has full copyright of this brand.