Bespoke Brands
We specialise in carefully forging loose concepts, thoughts and ideas into living breathing, compelling brands.
A brand isn't just a logo, but a logo is certainly an important part of your overall brand and brand-strategy . Our three simple rules of engagement are:
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ETHOS #1: NEAR ENOUGH IS NOT GOOD ENOUGH.
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ETHOS #2: A BRAND DEVOID OF NUANCE IS BARELY A BRAND AT ALL.
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ETHOS #3: YOU DON'T HAVE TO CHANGE MUCH TO CHANGE EVERYTHING.
For those of you who haven't got million-dollar marketing budgets to hide behind, your new brand is THE most important thing you possess, as it has to generate cut-though all on its own - and reach out to people in the marketplace through its common-sense, elegance and the very essence of the subtle or subliminal brand messaging that we built-in to it.
We take into consideration the basics, that most people don't even consider, mainly: What SHOULD an identity look like, not What COULD an Identity look like - or - What does a logo 'say' and what does it 'say' about you!?
When Rockerfella takes on a brand, we oversee the rollout of that brand with precision and care. We administer brand strategies and brand positioning advice and develop ongoing ideas: developing print collateral; signage; livery; packaging; websites; uniforms; print and radio advertising - to stickers; menus; merchandise; interiors; copy-writing - and even apps - ensuring along-the-way your brand never deviates from it trajectory and purpose.
Have a look at a fraction of the brands we have developed below, and how the overall roll-outs are kept on-brand all through the process. And as you can see, we don't use formulas, we write the formula every time, simply because every business is unique and therefore every strategy must be fresh.
Brand rejuvenations + Overhauls
As we say: A brand is not a logo, but if you DO have a logo - and not much else - we can build entire structure around that brand and then maintain an overall plan as to how that brands rolls-out in future.
Many logos are fine the way they are (or may just require a few minor typographic, stylistic or colour tweaks) meaning we can build-on that foundation and keep an eye on on-going collateral and marketing pieces and narrative.
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SOME, however, need a complete re-brand, and here are SOME we have overhauled and breathed new life into.
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We also offer full brand auditing services.