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Bespoke Brands

We specialise in carefully forging loose concepts, thoughts and ideas into living breathing, compelling brands.

 

A brand isn't just a logo, but a logo is certainly an important part of your overall brand and brand-strategy . Our three simple rules of engagement are:

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ETHOS #1: NEAR ENOUGH IS NOT GOOD ENOUGH.

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ETHOS #2: A BRAND DEVOID OF NUANCE IS BARELY A BRAND AT ALL.

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ETHOS #3: YOU DON'T HAVE TO CHANGE MUCH TO CHANGE EVERYTHING.

 

For those of you who haven't got million-dollar marketing budgets to hide behind, your new brand is THE most important thing you possess, as it has to generate cut-though all on its own - and reach out to people in the marketplace through its common-sense, elegance and the very essence of the subtle or subliminal brand messaging that we built-in to it.

 

We take into consideration the basics, that most people don't even consider, mainly: What SHOULD an identity look like, not What COULD an Identity look like - or - What does a logo 'say' and what does it 'say' about you!?

 

When Rockerfella takes on a brand, we oversee the rollout of that brand with precision and care. We administer brand strategies and brand positioning advice and develop ongoing ideas: developing print collateral; signage; livery; packaging; websites; uniforms; print and radio advertising - to stickers; menus; merchandise; interiors; copy-writing - and even apps - ensuring along-the-way your brand never deviates from it trajectory and purpose. 

 

Have a look at a fraction of the brands we have developed below, and how the overall roll-outs are kept on-brand all through the process. And as you can see, we don't use formulas, we write the formula every time, simply because every business is unique and therefore every strategy must be fresh.

Brand rejuvenations + Overhauls

As we say: A brand is not a logo, but if you DO have a logo - and not much else - we can build entire structure around that brand and then maintain an overall plan as to how that brands rolls-out in future.

 

Many logos are fine the way they are (or may just require a few minor typographic, stylistic or colour tweaks) meaning we can build-on that foundation and keep an eye on on-going collateral and marketing pieces and narrative.

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SOME, however, need a complete re-brand, and here are SOME we have overhauled and breathed new life into.

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We also offer full brand auditing services.

OUR CLIENT LIST INCLUDES
Client_logo_perisher.jpg
Client_logo_shutthegate.jpg
Rockerfella_Client_Subzero.jpg
Rockerfella_Client_JB.jpg
Rockerfella_Client_Sacred.jpg
Client_logo_porkers.jpg
Rockerfella_Client_Lend.jpg
Rockerfella_Client_Harcus.jpg
Rockerfella_Client_K7.jpg
Rockerfella_Client_HCDS.jpg
Rockerfella_Client_Seasn.jpg
Rockerfella_Client_SPack.jpg
Rockerfella_Client_Swift.jpg
Rockerfella_Client_HOTROD.jpg
Client_logo_STRAND.jpg
Rockerfella_Client_DD.jpg
Rockerfella_Client_Elevate.jpg
Rockerfella_Client_EASTERN.jpg
Rockerfella_Client_Famous.jpg
Rockerfella_Client_APSI.jpg
Client_logo_Sams.jpg
Rockerfella_Client_DW.jpg
Rockerfella_Client_CK.jpg
Client_logo_916.jpg
Rockerfella_Client_Thredbo.jpg
Client_logo_machineshow.jpg
Rockerfella_Client_Talbingo.jpg
Client_logo_HCL.jpg
Client_logo_Studio57.jpg
Client_NPWS_edited.jpg
Rockerfella_Client_King.jpg
Client_logo_murrays.jpg
Client_logo_MOAD.jpg

All text and Graphics (with exception of some of the client logos above) are © Rockerfella Industries | Jindabyne, Snowy Mountains | NSW 2627 Australia | blaze@rockerfellaindustries.com | Ph. 0416 284 719 | We make our livelihood and spend our leisure hours here on rugged, ancient and stunning Ngarigo land.
We pay all due respect and thanks to the original owners of the land: past, present and future. Because we are nice people and feel that that is the right thing to do.

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CONTACT US

Tel: 0416 284 719

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