We specialise in carefully forging loose concepts, thoughts and ideas into living breathing, compelling brands.
A brand isn't just a logo, but a logo is certainly an important part of your brand. Our three simple rules of engagement are:
ETHOS #1: NEAR ENOUGH IS NOT GOOD ENOUGH.
ETHOS #2: A BRAND DEVOID OF NUANCE IS BARELY A BRAND AT ALL.
ETHOS #3: YOU DON'T HAVE TO CHANGE MUCH TO CHANGE EVERYTHING.
For those of you who haven't got million-dollar marketing budgets to hide behind, your new brand is THE most important thing you possess, as it has to generate cut-though all on its own - and reach out to people in the marketplace through its common-sense, elegance and the very essence of the subtle or subliminal brand messaging that we built-in to it.
We take into consideration the basics, that most people don't even consider, mainly: What SHOULD an identity look like, not What COULD an Identity look like - or - What does a logo 'say' and what does it 'say' about you!?
When Rockerfella takes on a brand, we oversee the rollout of that brand with precision and care. We administer brand strategies and brand positioning advice and develop ongoing ideas: developing print collateral; signage; livery; packaging; websites; uniforms; print and radio advertising - to stickers; menus; merchandise; interiors; copy-writing - and even apps - ensuring along-the-way your brand never deviates from it trajectory and purpose.
Have a look at a fraction of the brands we have developed below, and how the overall roll-outs are kept on-brand all through the process. And as you can see, we don't use formulas, we write the formula every time
Brand rejuvenations + Overhauls
As we say: A brand is not a logo, but if you DO have a logo - and not much else - we can build entire structure around that brand and then maintain an overall plan as to how that brands rolls-out in future.
Many logos are fine the way they are (or may just require a few minor typographic, stylistic or colour tweaks) meaning we can build-on that foundation and keep an eye on on-going collateral and marketing pieces and narrative.
SOME, however, need a complete re-brand, and here are SOME we have overhauled and breathed new life into.
We also offer full brand auditing services.