We specialise in carefully forging ideas into brands.
A brand isn't just a logo, but a logo is certainly an important part of your brand.
And for those of you who haven't got multi-million-dollar marketing budgets to hide behind, your new brand is the most important thing you possess, as it has to generate cut-though all on its own and reach out to people in the marketplace through its common-sense, elegance and the very essence of the brand messaging that we built-in to it.
We take into consideration the basics, that most people don't even consider, mainly: What SHOULD an identity look like, not What COULD an Identity look like - or - What does a logo 'say' and what does it 'say' about you!?
When Rockerfella takes on a brand, we oversee the rollout of that brand with precision and care. We administer brand strategies and brand positioning advice and develop ongoing ideas: developing print collateral; signage; livery; packaging; websites; uniforms; print and radio advertising - to stickers; menus; merchandise; interiors; copy-writing - and even apps - ensuring along-the-way your brand never deviates from it trajectory and purpose.
Have a look at some of the brands we have developed and how the overall roll-outs are kept on-brand all through the process.
Brand rejuvenations + Overhauls
As we say: A brand is not a logo, but if you DO have a logo - and not much else - we can build entire structure around that brand and then maintain an overall plan as to how that brands rolls-out in future.
Many logos are fine the way they are, the just require a constant eye on on-going collateral and markerketing pieces.
SOME, however, need a complete are-brand, and here are some we have overhauled and breathed new life into.