We specialise in carefully forging loose concepts, angles, opportunities, thoughts, counter-thoughts and brand-positioning ideas - into living breathing, compelling brands.

 

And we start at the beginning. There is no point coming to us with concepts drafted up by AI, as we not only have already missed two very important steps, it really muddies all of our thinking (and can immediately steer the job down a very wrong track) from the very offset.

 

A brand isn't just a logo, but a logo is certainly an important part of your overall brand and brand-strategy . Our five simple rules of engagement are:

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ETHOS #1: NEAR ENOUGH IS NOT GOOD ENOUGH.

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ETHOS #2: A BRAND DEVOID OF NUANCE IS BARELY A BRAND AT ALL.

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ETHOS #3: YOU DON'T HAVE TO CHANGE MUCH TO CHANGE EVERYTHING.

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ETHOS #4: STATING THAT YOUR BRAND IS 'PREMIUM' (OR ANY TRAIT YOU FEEL YOU WANT YOUR BRAND TO ENCAPSULATE) IS AKIN TO A COMEDIAN STANDING ON THE STAGE AND JUST TELLING EVERYONE THAT HE OR SHE IS FUNNY. BUILD, DEVELOP AND NURTURE A PREMIUM BRAND, AND DON'T BRING IT UP. YOUR CLIENTS AND THE MARKET WILL DETERMINE IF YOUR BRAND AND PRODUCT IS PREMIUM OR OTHERWISE VIA AN ACT OF LEGITIMACY.

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ETHOS #5: IF YOU RISK NOTHING: YOU RISK EVERYTHING.

 

For those of you who haven't got million-dollar marketing budgets to hide behind, your new brand is THE most important thing you possess, as it has to generate cut-though all on its own - and reach out to people in the marketplace through its common-sense, elegance and the very essence of the subtle or subliminal brand messaging that we built-in to it.

 

We take into consideration the basics, that most people don't even consider, mainly: What SHOULD an identity look like, not What COULD an Identity look like - or - What does a logo 'say' and what does it 'say' about you!?

 

When Rockerfella takes on a brand, we oversee the rollout of that brand with precision and care. We administer brand strategies and brand positioning advice and develop ongoing ideas: developing print collateral; signage; livery; packaging; websites; uniforms; print and radio advertising - to stickers; menus; merchandise; interiors; copy-writing - and even apps - ensuring along-the-way your brand never deviates from its message, trajectory and purpose. 

 

Have a look at a fraction of the 250+ brands we have developed below, and how the overall roll-outs are kept on-brand all through the process. And as you can see, we don't use formulas, we write the formula every time, simply because every business is unique and therefore every strategy must be fresh.